A new report from mobile analytics firm Flurry takes a look at the demographics of the mobile social gaming audience as compared with traditional console gamers - that is, those who use TV-connected gaming consoles like the Xbox 360, PlayStation and Wii. According to the firm (and other data pulled from the Electronic Software Association), the mobile social gaming audience tends to be younger, more female and has better access to disposable income than traditional gamers.
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In the charts provided, Flurry shows how the age and gender demographics are divvied up between the various platforms. On mobile phones, the average gamer age is 28, compared with 34 on consoles. Mobile gamers are also more heavily female (53%) than traditional gamers (only 40% female).
More importantly (well, to game publishers at least), is the fact that there's a greater density in the 18-49 demographic on mobile than on traditional platforms. That means more disposable income. Says Flurry: "iOS and Android devices are attracting users during their earning years versus, in particular their teenage years, where they likely cannot afford more expensive mobile devices."
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